Many account managers struggle to develop and grow their account base and have to focus on managing and servicing their accounts, n the face of increasing competition and declining loyalty, there is a growing need for Account Managers to take a more proactive approach to their role in developing new business opportunities within their existing client base.
This workshop will enable delegates to understand the importance of generating a higher revenue level from each and every account and maximise the potential of their existing client base.
Who will benefit from the course?
• Account managers • Business to business salespeople
• Account managers that need a refresher • New account managers
• Client relationship managers • Internal telephone based account managers
• Field sales people • Business development managers
• Commercial managers • Salespeople who have had no formal account management training
Upon completing this course you will gain the following skills and understanding
Understand the role of an account development manager Learn how to build long-term client relationships
Learn how to manage buyer relationships understand how to treat your customers as a business partner
Discover how to maximise business opportunities Understand how to identify business development opportunities Learn how to develop business development opportunities How to find new clients through existing accounts
How to develop an account management strategy How to gain a greater understanding of your clients business
New business development skills and techniques How to evaluate your client portfolio
How to manage your client portfolio How to create long-term customer loyalty